BROOKEY & COMPANY PRIVACY POLICY

Last Updated: April 7, 2025

INTRODUCTION

Protecting your private information is our priority. This Statement of Privacy applies to www.brookeyco.com and Brookey & Company, Inc. and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Brookey & Company, Inc. include www.brookeyco.com and Brookey & Company. The Brookey & Company website is a Consulting Services site. By using the Brookey & Company website, you consent to the data practices described in this statement.

COLLECTION OF YOUR PERSONAL INFORMATION

In order to better provide you with products and services offered on our Site, Brookey & Company may collect personally identifiable information, such as your: 

  • First and Last Name

  • E-mail Address

  • Phone Number

  • Employer

  • [Additional fields if applicable: e.g., Address, Payment Information]

 We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) requesting information using our contact form; (c) sending us an email message. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.

Brookey & Company does not store or retain personal data submitted through the contact form beyond the time required to respond to the inquiry.

USE OF YOUR PERSONAL INFORMATION

Brookey & Company collects and uses your personal information to operate its website(s) and deliver the services you have requested.

Brookey & Company may also use your personally identifiable information to inform you of other products or services available from Brookey & Company and its affiliates.

DISCLOSURE OF INFORMATION TO THIRD PARTIES

Brookey & Company does not sell, rent, or lease its customer lists to third parties.

Brookey & Company may share data with trusted partners to help perform statistical analysis, send you email, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Brookey & Company, and they are required to maintain the confidentiality of your information.

Brookey & Company may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Brookey & Company or the site; (b) protect and defend the rights or property of Brookey & Company; and/or (c) act under exigent circumstances to protect the personal safety of users of Brookey & Company, or the public.

TRACKING USER BEHAVIOR

Brookey & Company may keep track of the websites and pages our users visit within Brookey & Company, in order to determine what Brookey & Company services are the most popular. This data is used to deliver customized content and advertising within Brookey & Company to customers whose behavior indicates that they are interested in a particular subject area.

AUTOMATICALLY COLLECTED INFORMATION

Information about your computer hardware and software may be automatically collected by Brookey & Company or its third-party hosting service. This information can include: your IP address, browser type, domain names, access times, and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding the use of the Brookey & Company website. We share this information with Squarespace, our website analytics provider, and Vimeo, our video streaming provider, to learn about site traffic and activity.

We share this information with Squarespace (our website host and analytics provider), Vimeo (our video streaming provider), and Microsoft Clarity (a behavioral analytics tool we use to understand site interaction). These third parties may process limited personal data such as IP addresses, page views, click paths, and browser characteristics in accordance with their respective privacy policies and applicable data protection laws.

Data transfers to the United States are safeguarded through the EU-U.S. Data Privacy Framework and/or Standard Contractual Clauses, where applicable.

COOKIE NOTICE

This Cookie Notice is part of our Privacy Policy.

To provide you with a more personalized and responsive service, we need to remember and store information about how you use this Website. This is done using small text files called cookies. Cookies contain small amounts of information and are downloaded to your computer or other device by a server for this Website. Your web browser then sends these cookies back to this Website on each subsequent visit so that it can recognize you and remember things like your user preferences. You can find more detailed information about cookies and how they work at About Cookies.

Whenever you use this Website, information may be collected using cookies and other technologies. By using this Website, you agree to our use of cookies as described in this Cookie Notice.

WHAT COOKIES DO WE USE AND WHY?

We use functional cookies to record information about the choices you have made and to allow us to tailor the site to our users; for example, to remember your language or region or that you have already completed a survey. This information is usually anonymized and is not used for any other purpose.

We or our service providers also use analytic services to help us understand how effective our content is, what interests our users have, and to improve how this Website works. In addition, we use web beacons or tracking pixels to count visitor numbers and performance cookies to track how many individual users access this Website and how often. This information is used for statistical purposes only and it is not our intention to use such information to personally identify any user.

This Website does not use Targeting Cookies to deliver targeted advertising to Website visitors.

Please contact us if you would like additional information on the cookies we use.

HOW TO CONTROL COOKIES?

By using this Website you agree that we can place cookies on your computer or device as explained above. However, you can control and manage cookies in various ways. Removing or blocking cookies may have an impact on your user experience.

BROWSER CONTROLS

Most browsers will allow you to see what cookies you have and delete them on an individual basis or block cookies from all websites. Be aware that any preference you have set will be lost if you delete all cookies, including your preference to opt-out from cookies as this itself requires an opt-out cookie to have been set. For more information on how to modify your browser settings to block or filter cookies, see About Cookies or Cookie Central

MANAGING ANALYTICS COOKIES

You may opt out of the collection and use of data by certain analytics providers used on this Website. We currently engage the following third-party analytics services, which may deploy cookies or similar technologies to collect information about your interactions with our Website:

  • Google Analytics – utilized for aggregated traffic measurement and user behavior analysis. Information on Google’s data practices and opt-out options can be found at: https://tools.google.com/dlpage/gaoptout

  • Microsoft Clarity – employed to monitor user interaction through session recording, click tracking, and scroll behavior to inform site performance enhancements. Microsoft’s privacy statement and opt-out mechanism are available at: https://privacy.microsoft.com/en-us/privacystatement

  • Vimeo – used to deliver and optimize video playback on our Website. Vimeo may place cookies and use similar technologies to collect technical data such as IP address, device identifiers, browser type, and interaction with video content. For more information on Vimeo’s data practices, please visit: https://vimeo.com/privacy

By continuing to use this Website, you consent to the deployment of these analytics technologies unless you actively opt out through the mechanisms provided above or adjust your browser settings accordingly.

SOCIAL BUTTONS

We use social buttons to enable our users to share or bookmark web pages. These are buttons for third-party social media sites and these sites may log information about your activities on the Internet including on this Website. Please review the respective terms of use and privacy policies of these sites to understand exactly how they use your information and to find out how to opt-out, or delete, such information.

EXTERNAL WEB SERVICES

We use external web services to display content within the web pages of this Website, for example to display images, show videos or run polls. As with the social buttons, we cannot prevent these sites, or external domains, from collecting information on your use of this embedded content.

We may modify or amend this Cookie Notice from time to time at our discretion. When we make changes to this notice, we will amend the revision date at the top of this page, and such modified or amended Cookie Notice shall be effective as to you and your information as of that revision date. We encourage you to periodically review this Cookie Notice to be informed about how we are using cookies.

SPECIAL NOTICES TO CALIFORNIA RESIDENTS

In response to California law, if you are a California resident, you are entitled to request information concerning whether your personal information has been disclosed to non-affiliated third parties for their direct marketing purposes. We do not share your personal information with non-affiliated third parties for such purposes.

CALIFORNIA CONSUMER PRIVACY ACT (CCPA) COMPLIANCE

Under the CCPA, California residents have the right to:

  • Request disclosure of the categories and specific pieces of personal information collected about them.

  • Request deletion of personal information, subject to certain exceptions.

  • Request disclosure of the business or commercial purpose of collecting or selling personal information.

  • Request disclosure of the categories of third parties with whom the business shares personal information.

To exercise these rights, please contact us at the email address provided in the Contact Information section.

INFORMATION SECURITY

We have in place reasonable commercial standards of technology and operational security to protect all personal information provided by users with respect to Communications, or via the Website or Mobile Apps from unauthorized access, disclosure, alteration, or destruction.

CHILDREN’S PRIVACY PROTECTION

Brookey & Company does not knowingly collect personally identifiable information from persons under the age of 13. If you are under the age of 13, you must ask your parent or guardian for permission to use this website. If we obtain actual knowledge that we have received such information, we will take steps to delete it.

E-MAIL COMMUNICATIONS

From time to time, Brookey & Company may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. If you would like to stop receiving marketing or promotional communications via email from Brookey & Company, you may opt out of such communications by following the unsubscribe instructions in the email or by contacting us at the email address provided below.

CHANGES TO THIS STATEMENT

Brookey & Company reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

GDPR COMPLIANCE

For users in the European Union, we adhere to the GDPR which includes the following rights:

  • The right to be informed about how your personal data is being used.

  • The right to access the personal data we hold about you.

  • The right to request the correction of inaccurate personal data we hold about you.

  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances.

  • The right to stop direct marketing messages, and to withdraw consent for other consent-based processing at any time.

  • The right to request that we transfer or port elements of your data either to you or another service provider.

  • The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office. A list of EU data protection authorities is available at: https://edpb.europa.eu/about-edpb/about-edpb/members_en.

We process personal data of EU residents under the lawful basis of 'legitimate interest' (Article 6(1)(f) of the GDPR), specifically for the purpose of responding to direct inquiries. We do not retain personal data beyond this interaction. In cases where personal data is transferred outside the European Economic Area, we ensure adequate protection via recognized transfer mechanisms such as Standard Contractual Clauses. To exercise any of these rights, please contact us at the email address provided below.

CONTACT INFORMATION

Brookey & Company welcomes your questions or comments regarding this Statement of Privacy. If you believe that Brookey & Company has not adhered to this Statement, please contact Brookey & Company at:

Email Address: info@brookeyco.com