Case Study
Industry: Biotech/Scientific Research and Development
Solutions: Organizational Transformation | Adjacent Markets
At A Glance
A highly innovative defense company performing research and development (R&D) in Physical, Engineering and Life Sciences was seeking a strategy to expand their business base into adjacent markets.
The Result: An investment ready business plan for a new commercial service revenue stream, won a new contract agreement with multiple new projects, took decisive steps to protect valuable IP, and expanded their service offerings.
< 2 minute read
The Challenge
A highly innovative defense company performing research and development (R&D) in Physical, Engineering and Life Sciences was seeking a strategy to expand their business base into adjacent markets. While engaging in a $1.2B Federal market (unclassified projects), the uncertainty surrounding annual Department of Defense budgets and the lengthy acquisition process was negatively impacting the company’s ability to establish a consistent revenue stream.
The Solution
Brookey & Company used a proven five-step strategic assessment process to review the client’s products and services, patents, investment approach, marketing, capability and capacity to identify core competencies, document key strengths and challenges to identify potential adjacent market opportunities.
The Results
Our team conducted meetings with the company Founder & President, toured the company’s laboratory noting the company’s impressive engineering and scientific equipment inventory. Completing the discovery and analysis process, the final report was issued providing:
A core competencies-based, investment-ready business plan detailing the adjacent market opportunity for commercial testing services using the company’s existing facilities and equipment.
Market Analysis, Competitive Positioning, Business Development & Capture Strategy
Recommendations to protect Intellectual Property (IP)
In addition to receiving an investment ready business plan for a commercial service revenue stream, acting on our advice the client received an IDIQ contract and awarded multiple projects, took decisive steps to protect valuable IP, and expanded their service offerings.