Brookey & Company

 
Market Analysis

Market analysis is a critical component of any successful business strategy. Our company offers a range of market analysis services to help businesses succeed in two areas of focus: government markets and global commercial markets.

For government markets, we specialize in research using traditional and digital tools to define your company's competitors, current market share, contracts awarded, procurement forecasts, and other key metrics. We analyze government buying patterns for your company’s products services across targeted public sector markets.

By analyzing this data, we can help you gain a competitive edge and develop a comprehensive go-to-market strategy that aligns with your business capabilities. With over 40 years of collective experience working in the Federal, Department of Defense, State, and Local Government markets, our team of experts is uniquely positioned to help you navigate the complexities of government markets.

We also provide advisory services to companies in or entering the government market for reviewing and qualifying government procurements and proposals and obtaining General Service Administration (GSA) Multiple Award Schedule (MAS) and other Governmentwide Acquisition Contracts (GWACs) and Blanket Purchase Agreements (BPAs) types of contracts.

For commercial clients, our approach utilizes industry-leading benchmarks and analytics to provide clients with the insights they need to succeed in their target markets. We specialize in competitor research to analyze your competitors' market share by examining a wide range of benchmarks, including product and service market trends, revenue growth, research and development spending, and for B2C companies, digital marketing strategies, organic website traffic, paid SEO keywords, and advertising. By utilizing industry-specific benchmarks and analytics, we can provide actionable insights and develop a customized plan that sets you apart from the competition.

Ready to take your business to the next level in government or commercial markets? Don't wait - contact us today to schedule a consultation and start developing a customized strategy that helps you achieve your business goals!

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