From reshaping marketing strategies to responding to RFPs, Brookey & Company leverages generative AI in innovative ways. Explore how this nascent technology is more than an experimental tool—it's becoming a game-changer for the consulting industry.
AI Image generated with DALL-E ©2023 Brookey & Company, Inc.
We learned through a Washington Post article on April 19, 2023, "Inside the secret list of websites that make AI like ChatGPT sound smart" our website https://brookeyco.com was in the top 16% of 15M websites (out of ~200M indexed and actively managed on Google, a total of 1.13B globally) fed into AI models. The article also pointed out the large language models used are far from refined, potentially biased, and not current (for example, ChatGPT data is only current up to September 2021).
At Brookey & Company, we're pioneering the integration of generative AI to redefine consulting practices. Here's a high-level summary of our key focus areas:
Marketing Content - We've innovated our content creation process by integrating generative AI, shifting from a time-consuming approach to an agile, streamlined one.
Responding to Public Sector RFPs - Our utilization of generative AI has enhanced the accuracy and efficiency of our responses, ensuring alignment with requirements and evaluation criteria.
Data Analysis - Through thoughtful experimentation, we've discovered both the potential and challenges of AI in data analysis. Our insights guide us in tailoring solutions that align with our goals.
Enhancing our Assessment Models - Tapping into generative AI’s advanced modeling capabilities, we've refined our strategies and predictions to respond effectively to future market trends.
While our consultants average over 15 years of experience, generative AI provides us with advanced capabilities to create significant client value. Integrating this technology into our processes reflects our commitment to innovation and efficiency, allowing us to serve our clients with unparalleled precision and agility. We plan to evaluate the use of AI with great care, given the need for careful reevaluation of roles, skills (and the need for up-skilling team members), and ethical guidelines. Through experimentation, we've confirmed that generative AI is a valuable tool for management consulting but not a substitution for experienced consultants with subject matter expertise.
Interested in learning more about how your organization can implement AI? Contact us at Brookey & Company to discover how we've innovatively deployed AI to enhance our services and offer cutting-edge solutions tailored to your business needs.