<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.brookeyco.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-08-03</lastmod>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/enterprise-ai-costs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54089cf5e4b0371c21192a6e/70daf848-8504-417f-b3b6-3bc53fed3902/ChatGPT+Image+Aug+3%2C+2026%2C+10_26_09+PM.png</image:loc>
      <image:title>Insights - The AI Bill Nobody Expected - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/zero-based-budgeting-insight</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54089cf5e4b0371c21192a6e/68f9a898-2ccd-4b8e-afbe-a48d5e786386/Brookey+%26+Company+Download+ZBB+Executive+Guide+image.png</image:loc>
      <image:title>Insights - Zero-Based Budgeting: A Strategic Cost Reduction and Realignment Tool for 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/ai-governance-shadow-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54089cf5e4b0371c21192a6e/10283e72-7c36-4ad9-981d-541bb470fac2/Brookey+IT+Journal+AI+new+Saas.png</image:loc>
      <image:title>Insights - AI Is the New SaaS: Shadow Growth, Policy Failure, and Why Governance Must Catch Up Fast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/the-august-plan-vs-the-january-reality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54089cf5e4b0371c21192a6e/98de8714-8f13-4627-89d8-da7b67da225c/Brookey+%26+Company+From+August+Plan+to+January+Reality.png</image:loc>
      <image:title>Insights - The August Plan vs. the January Reality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/the-future-of-work-consulting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54089cf5e4b0371c21192a6e/257f1456-0f6d-4bd6-91cd-ecc6fbc2132a/AI-Consulting-Future-Teams.jpg</image:loc>
      <image:title>Insights - The Future of Work in Consulting: Smaller Teams, Smarter Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/genai-roi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/strategic-drift-q3-misses-q4-sprints</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54089cf5e4b0371c21192a6e/e02d4c3f-f430-4ab2-9005-9d07e3043df4/sp500_q3_vs_q4_beat_rates_2015_2024.png</image:loc>
      <image:title>Insights - Strategic Drift – Q3 Misses, Q4 Sprints - Make it stand out</image:title>
      <image:caption>© 2025 Brookey &amp; Company, Inc. All Rights Reserved.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/ai-predictions-review-2023-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-13</lastmod>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/strategic-drift-q3-performance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54089cf5e4b0371c21192a6e/23d5bb87-2434-4fdd-b934-c5c9f649547f/brookey+%26+company+S%26P+summer+drift.png</image:loc>
      <image:title>Insights - Executive Brief: Summer Drift, Fall Regret – How to Stop Q3 from Derailing Year-End Goals - Make it stand out</image:title>
      <image:caption>Line graph showing drop in performance of S&amp;P 500 companies in summer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54089cf5e4b0371c21192a6e/03387ae4-4f07-4c14-8410-d33c40c0f111/Brookey+%26+Company+S%26P+500+seasonal_return_averages_fixed_1000x750.png</image:loc>
      <image:title>Insights - Executive Brief: Summer Drift, Fall Regret – How to Stop Q3 from Derailing Year-End Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/the-benefits-of-an-organizational-assessment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-11</lastmod>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/adjacent-markets-leveraging-core-competencies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-09</lastmod>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/business-process-redesign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-29</lastmod>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/ai-applications-brookey-company</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54089cf5e4b0371c21192a6e/d135e2c6-067d-401c-9418-feb39612faa4/8b101d80-9bd2-4847-8a28-08a9ae365980.jfif</image:loc>
      <image:title>Insights - Implementing Generative Artificial Intelligence (AI): Practical Applications at Brookey &amp;amp; Company - Make it stand out</image:title>
      <image:caption>AI Image generated with DALL-E ©2023 Brookey &amp; Company, Inc.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/decoding-ai-consulting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54089cf5e4b0371c21192a6e/e41186ab-dfc7-41b5-8804-ee33068f53e1/image-asset.jpg</image:loc>
      <image:title>Insights - Decoding Generative AI in Consulting: Opportunities, Challenges, and the Path Ahead - Make it stand out</image:title>
      <image:caption>AI Image generated with DALL-E ©2023 Brookey &amp; Company, Inc.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/prioritizing-employee-well-being-engagement-business-resilience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/establishing-strong-risk-management-frameworks-business-resilience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/investing-technological-capabilities-business-resilience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/embracing-agility-flexibility-business-resilience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-11</lastmod>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/proactive-strategies-business-resilience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/organizational-assessments-business-resilience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/virtual-consulting-engagements</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-25</lastmod>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/defense-core-competency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54089cf5e4b0371c21192a6e/1531155098169-EJPZK3JZUOORV654TKDH/Brookey+%26+Company+A%26D+Strategy</image:loc>
      <image:title>Insights - DoD Contracts Diversification: Leveraging Core Competencies for Expanding Beyond Defense Markets</image:title>
      <image:caption>Photo by Michael Afonso on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/insiders-cybersecurity-risk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54089cf5e4b0371c21192a6e/1510612148340-Y9NK6IDA4H2PT6PJ7RYV/Brookey+Company+Insider+Threat+%28002%29.jpg</image:loc>
      <image:title>Insights - INSIDERS COULD BE YOUR COMPANY’S BIGGEST CYBERSECURITY RISK (STILL)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/5-factors-preventing-cloud-computing-from-delivering-expected-cost-savings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/2017/3/21/it-project-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54089cf5e4b0371c21192a6e/60c8132d-9f2d-4661-a247-d196208d4631/Brookey+Company+PM+Tips+Infographic.png.png</image:loc>
      <image:title>Insights - INFOGRAPHIC: Communicating Your Way to Project Management Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/5-reasons-why-your-organization-needs-a-cloud-strategy-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/cloud-computing-looking-beyond-the-initial-cost-savings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/preparing-for-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-21</lastmod>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/tag/Cloud+Adoption</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/tag/Defense+Industrial+Base</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/tag/core+competencies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/tag/Technology+Cost+Reduction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/tag/virtual+consulting+engagements</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/tag/Defense</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/tag/organizational+development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/tag/organizational+assessment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/tag/business+diversification</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/tag/Cloud+Computing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/tag/Aerospace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/tag/Management+Consulting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/tag/operating+cost+control</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/tag/Strategic+Cost+Reduction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/tag/Organizational+Health</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/tag/Objectives+and+Key+Results</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/tag/strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.brookeyco.com/blog/tag/Hybrid+Cloud</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
</urlset>

